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Chance Howard

President, Howard Landscape Group

Chance discovered his love of the outdoors and his nose for business when he was eight years old. Raised from humble beginnings, he watched both of his parents work very hard which he learned a lot from. Like most kids his age, he wanted a little pocket money. Unlike most, he responded with a business plan and a marketing strategy, posting flyers and knocking on doors until he’d built a nice list of clients for his lawn mowing business. To this day, he’s remembered in his old neighborhood as the Kid who rode around on the lawnmower.

Later on, a teenage Chance saw an opportunity to help his then single Mother by finding a more traditional job. Dozens of applications later, he learned just how hard it is for a 16-year-old to make his resume stand out in a crowd. Frustrated but determined, Chance found inspiration from the entrepreneur he knew best: his eight-year-old self.

Spending his last dollars on a lawn mower, weed eater, and leaf blower, Chance revived his old lawn-mowing operation as a full-fledged lawn-care business. He quickly built a clientele by chatting with people on their doorsteps, and just as before, his customers kept asking him to come back. After studying the finer points of business administration and a few years of trial and error with the lawn care business, Chance launched the company that officially became Howard Landscape Group and shifted the company from maintenance to design-build where he truly found his passion.

As months turned into years, Chance learned horticulture and hardscaping from the ground up, and his startup became a full-service company with a proven ability to design and build outdoor living spaces that brought their clients’ visions to life. Howard Landscape Group is now recognized as one of the leading landscape companies in the region, and has won multiple awards for its elegant designs and painstaking execution. Chance has been featured on many local news outlets and magazines, national landscape magazines and is highly involved in the industry. Along the way, Howard Landscape Group has grown to more than 10 professionals, each of them driven by the same passion for excellence that motivates Chance.

Howard Landscape Group continues to provide designs that reflect the latest trends, and to bring those designs to life using state-of-the-art materials and methods. For all its success, the company remains firmly rooted in Chattanooga, maintaining a busy schedule of community outreach. After all, a friendly chat with a neighbor is where it all began.

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